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What is often missed are some simple logistical issues that can either support or retard creativity. These include both time and location for the creative process. There are no doubt other patterns. However, the point is that asking people to be creative at a time when their brains are not near their peaks is not going to yield the best ideas. For another example of the importance of timing, just think of how (un)creative people are likely to be if it is a Friday afternoon. |
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It´s likely to be thoughts about the weekend that fills their minds, leaving little space and energy for creativity.
Location can also have an impact. Imagine a small, dimly lit, beige room with only a single flip chart, versus a large, brightly colored room with the walls covered with butcher´s paper. Add to the latter a few toys and you´re going to have a lively crowd.
In effect, what we really need to do is recreate and combine kindergarten and recess. We need to take people outside the usual staid, stressed environments in which they often work. Not only are they likely to be more creative, but they may also find themselves a bit refreshed!
